Eataly ~ The Eight-Figure Bet on Authenticity

~ Manhattan’s Eataly is the new sister of the original in Turin, founded by Oscar Farinetti. Mega-chef Mario Batali and his longtime restaurant partner Joe Bastianich (also a co-host of Fox’s MasterChef) and Bastianich’s chef/restaurateur/TV food personality mother Lidia, joined forces with Farinetti to open Eataly, which expects to attract millions of customers a year – “at least four million a year, perhaps six,” ~ Huffington Post

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Details (By NY Eater)
· Opened to the public Tuesday, August 31st at 4 PM
· 50,000 square feet
· A 300-seat, 6,000 sq ft rooftop partially-enclosed beer garden on the 15th floor,La Birreria, accessible from an in-store elevator, opening November. No preview as they haven’t even started building it out yet.
· A cooking school (“La Scuola”) under the tutelage of Dean Lidia Bastianich
· The front has a Lavazza coffee shop (that’ll open at 7AM), gelateria, and paninoteca
· Two wood-fired pizza ovens imported from Italy
· A fresh pasta counter with two dozen varieties on offer
· An Italian bank ATM
· A bakery (overseen by Nancy Silverton of La Brea Bakery and the Los Angeles Mozza) will sell bread and focaccia at the retail counter and produce bread for the restaurants. Unnamed restaurants have already put in contracts. A dedicated oven (seen through glass doors next the the counter) is expected to run 24 hours a day.
· Butcher, fishmonger (run by David Pasternack), locally-sourced produce
· A huge amount of dry goods: canned tomatoes, tomato sauces, olive oils, vinegars, jams, honey, and a large variety of dried pasta and risotto rice
· A microbrewery is planned (not built yet), headed by Teo Musso of Birrificio Le Baladin, Leonardo Di Vincenzo of Birra del Borgo in Rome, and Sam Calagione of Dogfish Head Brewery, including, according to Joe Bastianich, “guest brewers every month that come from Italy to brew regionally- and seasonally-specific beers.”

The restaurants:
· Pizzeria Rossopomodoro, with two guys from Naples who only arrived in that States the other day, already producing some knockout pizza
· Il Crudo
· Salumi e Formaggi
· La Pasta
· La Verdura, the vegetable bar/restaurant
· Il Pesce, run by David Pasternack
· Il Manzo, a white-tablecloth Italian steakhouse with 80 seats, the only restaurant that’ll take reservations, headed by Michael Toscano, formerly of Babbo.

That’s in addition to the other food stands:
· Paninoteca
· Pasticceria, headed by Luca Montersino
· Rosticceria, offering roast meats
· Il Laboratoria De La Mozzarella

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Filed under Gastronomy, Travel & Tourism, Wine

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